Tuesday, May 31, 2011

It's not really spring in NY until it's warm enough to stand on the Shake Shack line

While the 80 degree weather and the fact that tomorrow is June 1st may make the title of this post seem horrifyingly late, it is a truth accepted by most New Yorkers. Now that that's settled, let's talk about something of the utmost importance: Shake Shack.

A New York staple, I first stumbled upon the Shack as a college junior while walking through Madison Sq Park to go to an internship. My first thought, "why are all these people waiting on line?", was quickly followed by my second thought, "I want some too". Since my first tasting of the Shack, I have been hooked. Not hooked, addicted. While the shack menu boasts multiple choices, I stick to the Shack Burger and cheese fries. After all, people aren't waiting over an hour on line in the heat for Shack-cago Dog. Or maybe they are.... But I can't get myself to order anything else (except adding an Arnold Palmer or a concrete) because while MGMT sings about drugs, I'm singing (and occasionally dancing) about the Shack Burger.

Yes I make fun of franchised food a lot but Shake Shack doesn't really count. The company uses mainly local ingredients, sells alcohol, and the staff looks is happy. When was the last time a server at McDonald's told you that their custard of the day was (and I quote) "SOOOO yummy"? Plus the more locations, the more people around the world can enjoy the Shack and the bigger the chance that the line isn't ridiculously long.

While I'm sure the other Shake Shack locations are still ridiculously good, I'm loyal to Madison Sq Park. Even though there are different concretes at each location, it's still not enough of an incentive for me. I love the MSP location: the website shows how long the line is so I can prepare myself accordingly and it's effing powered by wind! It's my first, my last, my everything.

P.S. Shack-tastic slang you should know:
a) concrete: custard mixed with yummy toppings blended super fast, making it strangely thick and extra delicious
b) Shack Burger: the greatest burger ever made
c)Poochinis: custard that dogs can eat... that's right, the Shack cares about your dog too

Shake Shack
www.shakeshack.com for locations

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